Another huge one. It’s no surprise mobile design is taking off, especially when we take into account the fact that mobile internet use is poised to surpass desktops by 2014 It used to be enough to have a desktop site, and a separate mobile site. I refer to this process as “Appifying”, because mobile sites tend to look a lot like and do a lot of the same things as apps.
Unfortunately, having multiple versions of one site is time consuming and can potentially be harmful from an SEO standpoint.
Moving into 2014, responsive sites (AKA one that provides the same set of content, but in a different layout on every device) will continue to grow. This is great for users, and exciting for designers. That being said, I think there is a tendency to go overboard in the mobile realm. Just last night, a friend of mine casually mentioned “Call me old fashioned, but I like normal websites. I can’t find anything on these mobile shenanigans.”
That got me thinking – if you’re designing a site to better suit the needs of your mobile visitors, make sure you actually understand your audience and their preferences.